SMARTSLIP®
REDEFINE THE UN-BOXING EXPERIENCE
WHAT IS A SMARTSLIP®?
Highly personalised in-parcel marketing which replaces the obsolete delivery note. This premium, personal touch completes the Customer Experience, leaving a lasting impression which offers compelling reasons to shop again, review, refer a friend, or shout about your brand.
AT A GLANCE
A brand new marketing channel, delivering incremental sales and customer loyalty. High quality, full colour documents ready to dispatch with every order. Bespoke content based on Customer profile, geography and purchase path. Multi language, multi currency, with relevant and local returns alongside essential customer service information.
Proven to increase second and repeat purchase rates and outperform email
Latest Case Study
SMARTSLIPS® - The Stats
Next-Gen Personalisation
RETAIL MARKETING WITH 100% OPEN RATES
Customer Retention: Delivered
By replacing your functional delivery notes with highly personalised and targeted SMARTSLIPS®, the Customer experience of receiving an order is now transformed to the optimum engagement opportunity.
Making your existing tech work even better
Using the data and tools you already have, transpose the personalised online experience into print, delivered for free, at the moment of optimum brand engagement.
Build greater customer lifetime value
SMARTSLIPS® enable you to deliver personalised and relevant marketing messages, combined with the usual transactional information, ensuring maximum open rates. SMARTSLIPS® are proven to increase second purchase rate, which is key to converting an order into a loyal customer.
Personalised
01
Targeted Engagement
RELEVANT & TIMELY CONTENT SIMPLY DELIVERED
Timing is everything
Your customers can ignore your emails but they will always open their orders — and it’s the perfect time to grab their attention. As a marketer, you will know the optimum time for re-engagement is between 0 & 7 days from date of purchase.
Relevancy is King
Every SMARTSLIP® is curated with bespoke content for each individual customer, based on his or her profile, language, geography and purchase path. With new levels of print-based personalisation, your customers will feel more valued and appreciated.
Engagement drives loyalty
SMARTSLIPS® are designed to drive repeat custom, encourage product and service reviews and promote Brand evangelism. Customers are increasingly expensive to acquire - SMARTSLIPS® are twice as effective as email when it comes to keeping them.
Targeted
02Your Product-Your Brand
YOUR BRAND IS AS INDIVIDUAL AS YOUR CUSTOMERS
BrandYOU
This is your opportunity to deliver your brand into the customer’s hand, and keep it there. Make it yours. Challenge the convention of an A4 delivery note: customize the delivery experience according to your Brand guidelines, with your own SMARTSLIP®
If Retail is Detail: Differentiate
Your brand has a DNA which goes far beyond the products you sell. The years of design and brand investment should extend to the delivery experience. Why be generic when you can differentiate – this is your time to shine!
Update and Iterate
Just like you do online, your fixed content can change as often as your landing pages. Different customers see different ‘fixed’ content, whilst the variable content elements ensure no two customers see the same. See how this works.